About Veronica
Hi, I’m V!
For most of my career, I’ve helped brands create meaningful connections.
As a design leader, I’ve spent decades thinking about what makes people care, what creates trust, and why some things resonate while others don’t. At the same time, life was teaching me a different lesson.
In 2015, I was diagnosed with Multiple Sclerosis.
What followed wasn’t just a health journey. It became a lesson in resilience, hope, gratitude, and learning to live beautifully inside uncertainty.
Along the way, I earned certifications in health and movement and became increasingly fascinated by how nourishment, connection, community, and meaningful experiences can transform how we feel.
But The Gentle Well wasn’t born from a certification.
It was born from a question:
What helps people feel more connected—to themselves, to others, and to what matters most?
Part through movement.
Part through travel.
Part through health.
Part through conversation.
And part through simply saying yes to life more often.
The Gentle Well grew from the belief that we all need places, people, and practices that help us refill. A well is something you draw from when you need it. For me, resilience, hope, movement, gratitude, curiosity, and connection are all ways of returning to the well.
Welcome.
I’m glad you’re here.
My diagnosis changed the trajectory of my life in ways I never expected. If you’re curious about the journey that shaped much of what I believe today:
Credentials & Experience
VP, Head of Design at Favorite Child
Creative Leadership and Design Roles at Droga5, Crispin Porter + Bogusky, Havas, and MullenLowe
D&AD Top 20 Design Director
Lürzer’s Archive 200 Best Illustrators Worldwide
Creator of Gentle Mentals; Speaker at the United Nations
Industry Awards Judge
Functional Medicine Certified Health Coach
The Wahls Protocol™ Health Practitioner
AIP Certified Coach
Body Rok Instructor
Things I love:
meaningful conversations
beautiful design
dogs
travel
movement
children’s books
ideas
sunshine
communities that feel like home